Starting Your Own Brand: DesignAugust 23rd, 2018
Your designs are one of the most important parts of your clothing company. They help tell your story, establish your brands aesthetic and are a large portion of what people will come to know and love about your brand. Having the right designer is a huge thing – Having a designer that’s hard to work with, difficult to get in contact with, and unfamiliar with screen printing art specifically can be a huge headache and challenge. Try to find a designer that’s stoked on your brand, has a style that you like, and can deliver print-ready artwork to your printer. Not having print-ready art often times results in fees from printers that you’ll end up paying, or you’ll have to play middle-man trying to communicate between your artist and printer, and trust us, it’s a headache you don’t want.
If you’re going to try to brave the design process yourself or hope to get into it down the road, designers in this field typically use Adobe Illustrator and Photoshop for doing all their design work for clothing companies.
Logo & Identity
Having the right designer is also incredibly important in designing your company logo. We’ve worked with numerous people that have hired us to redesign their company logo, and in some occasions it’s the 3rd or 4th time. Having a designer that can get it done right the 1st time and design something that is timeless, and works across all forms of application is worth it’s weight in gold.
If you have any questions regarding the art process, drop us a line!