Starting Your Own Brand: E-Commerce

September 13th, 2018

E-commerce:

This is going to be important for 99.9% of you because owning an E-commerce store is much more cost effective than a brick & mortar establishment.
Companies like Squarespace, Shopify, Big Cartel & Storenvy make this easily doable for people with little to no web experience, and keep everything simple for you.
We’ve personally found Shopify & SquareSpace to be our favorites.

They both make owning an online store nearly effortless, and can even help increase your sales with features like Abandoned Cart follow-up, which will contact your clients via email when they leave something in their cart on your online store without checking out.
Mailchimp (another phenomenal free resource) states that 67% of online shopping carts are abandoned before the customer completes a sale.
This one tool could help you more than double your sales!
Squarespace & Shopify also have a lot of integration capabilities with companies like Mailchimp which makes the whole process easier and more effective for you.

Tip:

A lot of these website & E-commerce services offer a free trial, which is awesome because you can get in there and see if it’s a good fit for you before you spend any money on a subscription.

Another great tip is to invite your customers to sign up to your newsletter during the checkout process so you can follow up with them and update them on new items and other brand related tidbits. This is an easy way to increase brand awareness and customer loyalty.